I love doing video.
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There's something really fulfilling about writing a script based on the little motion picture in your head, and then going out and actually shooting the scenes.
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Some of these videos were totally dreamed up by me. Others were collaborative. Sometimes we used existing footage, and I wrote the script sort of posthumously. Always, I had awesome video editors that pieced everything together.
In any case: video is really hard work. And it remains one of my favorite indoor sports.
Online Promotion: At ResortsandLodges.com, we started doing online video promotions before even we knew it was cool. Translation: we created these in-house and on-the-fly. We ended up doing a lot of them, though. I guess we got it right.
Product Introduction: Somebody at Phonalytics asked me if I understood how phone call data could end up in an online dashboard. I said: Huh? That may not have been the right response, since the next statement was "write the video script." Fortunately I'm an excellent listener.
New Product Promo: Before you ask: No fancy vehicles were harmed during the filming of this video. I wasn't even there. But at least I got to concept and write the storyboards for this short but very exciting video. If you're an installer, you can get inspired to create art. If you're a driver, you can be like me and live vicariously through the finished product.