I love doing video.
There's something really fulfilling about writing a script based on the little motion picture in your head, and then going out and actually shooting the scenes.
Some of these videos were totally dreamed up by me. Others were collaborative. Sometimes we used existing footage, and I wrote the script sort of posthumously. Always, I had awesome video editors that pieced everything together.
In any case: video is really hard work. And it remains one of my favorite indoor sports.
Online Promotion: At ResortsandLodges.com, we started doing online video promotions before even we knew it was cool. Translation: we created these in-house and on-the-fly. We ended up doing a lot of them, though. I guess we got it right.
Product Introduction: Somebody at Phonalytics asked me if I understood how phone call data could end up in an online dashboard. I said: Huh? That may not have been the right response, since the next statement was "write the video script." Fortunately I'm an excellent listener.
New Product Promo: Before you ask: No fancy vehicles were harmed during the filming of this video. I wasn't even there. But at least I got to concept and write the storyboards for this short but very exciting video. If you're an installer, you can get inspired to create art. If you're a driver, you can be like me and live vicariously through the finished product.