Every year around Super Bowl time the National Association of Home Builders holds a massive trade show. Every year, ads like these appear in the official NAHB publication that is distributed at the show.

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They make an impact. They drive people to the display booth. And they make some awesome direct mail pieces later, both at a corporate level and for individual two-step distributors and dealers.

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Note: I was the Publicity Coordinator/ Promotional Writer at Marvin for almost six years. Let me tell you, there's a lot more to a window than you think.