Remember when board games like Sorry!, Life and Candyland dominated family time? Neither do I, but after talking with my agency account team, I felt pretty sure that our mostly middle-aged audience - the sales team at Hormel Foods - would. 

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I got very good at this, at figuring out what will be appealing and different for people who are always being told to do more in less time.

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This sales incentive program featured some really cool merchandise and prizes. The least I could do was to make the concept every bit as exciting.