Global Copywriter Senior Specialist

3M | January 2019 – present

Execute digital content for Transportation & Electronics

Business Group (TEBG), collaborating with Insights, Brand, Integrated Marketing and Analytics to develop full

marketing programs

• Strategize and execute multiple communications across

     the digital spectrum according to business requirements and brand standards

• Stay accountable to campaign and activation results

• Help develop tools to refine content strategies and tactics

 

Creative Lead

3M | January 2017 – December 2018

Executed digital content for Safety & Industrial Business Group (SIBG) and TEBG, drafting content strategy documents, messaging platforms, web pages and digital marketing communications

• Worked with cross-functional Agile teams to accomplish specific benchmarks

• Proposed and executed visual and multimedia enhancements

 

 

​Digital Copywriter

3M Company March 2015 – December 2016

• Copywriting for Industrial Business Group

• Write for multiple websites and audiences

• Design page mockups

• Divisions include Automotive Aftermarket, Adhesives & Tapes, Abrasives

• Write integrated blog, email and social media campaigns (3M Healthcare)

 

Copywriter/Content Developer

Coolibar Inc. January 2014– March 2015

• Copywriting for apparel catalog and website

• Write for blog and social media

• Work to secure content partners

• Writing and creative development for email campaigns

• Assist with brand development and messaging

 

Contract Writer

Graybar Services, Inc., July 2013 – March 2014

• Synthesize large amounts of vendor information into cohesive product and service descriptions

• Apply and maintain editorial styles and requirements for corporate publications

 

Marketing Communications Specialist

Grainger Specialty Brands, November 2012 – November 2013

• Cross channel writing and strategic direction for catalogs, website, email marketing and social media

• Assist in development of print and web style guides

• Member of UX task force to improve shopping experiences

 

Contract Writer/Communications Consultant

October 2011 – November 2012

• Develop and write e-commerce deliverables including blog articles, website content and white papers in telecom and business brokerage industries

• Focus on Web writing and SEO

• Create and direct social media campaigns (Imagine Lifestyles, Neustar, Strongmail, Wake Forest Baptist Health)

• Clients: Interactive Circle, Targus/NIS, Top Rank, Go Next Inc., Sunbelt Business Brokers, Ruff Manufacturing

 

Journalist

TempWorks Software, March 2011 – September 2011

• Report and write news, industry, technology and humor posts for online company publication

• Write blog posts, social media posts and SEO-related comments

• Copywriting for company website and collateral materials

 

Media Services Manager

Resortsandlodges.com, March 2006 – December 2010

• Integrate content, design and video to grow a profitable website company from $3 million to $6 million annually

• Manage staff of writers, designers and videographers for corporate projects and deliverables for company-owned websites in the travel/hospitality and contractor spaces

• Copywrite and direct online banner advertising, promotional and editorial campaigns for flagship vertical website, ResortsandLodges.com

• Direct website design and UX for a variety of travel and contractor clients

• Assist senior management in development of corporate and brand identities

• Started an on-line magazine, serving as editor-in-chief; recruited national experts in a variety of fields for content and expertise

 

Lead Editor

Casino Services Publishing, January 2005 – March 2006           

• Assigned, managed and edited writers for successful international trade magazine

• Instrumental in starting several ongoing features, including “Great Women of Gaming” - now a separate entity with a board of directors and an annual symposium

• Wrote three-plus articles monthly

• Managed trade shows and attended sales calls

 

---

 

Freelance Writer

Consulting Engagements, July 2001 – January 2005

• Provided Web and print copywriting, research and creative/PR consultation for manufacturing, food and home products clients

• Served as writer and account director for international new product launch (consumer durables); managed a traveling press conference for editorial staff in key cities

• Served as project manager for well-known local branding agency

• Clients: Assurance Manufacturing, FAME Retail Branding, General Mills, Inc., Heatilator Home Products, Target Corp., Tupperware Corporation, Whirlpool Corporation

 

Copywriter

JT Mega & Associates, August 2000 – July 2001

• Concepted and wrote advertising and promotion for large trade clients, primarily in the food industry

• Gained exposure to large-scale print advertising campaigns

• Clients: Amana, Frigoscandia, Hormel Foods, Michael Foods, National City Bank

 

Copywriter

Dugan Valva Contess, December 1999 – July 2000

• Concepted and wrote for major packaged goods client in print, radio and video for a major East Coast-based firm (emphasis on promotion)

• Practiced writing for a variety of promotional strategies; wrote and produced video presentations as well as nationally-broadcast radio spots

• Clients: Pillsbury Company, specializing in Green Giant and Totino’s brands

​

Copywriter

Johnson Grossfield, November 1995 – December 1999

• First full-time copywriter for major promotion and full-service design firm (capitalized billings: $50 million); performed research, concepting and writing in all areas of marketing communications and multiple media

• Clients: Hormel Foods, Subway (Kids’ Pak program), Target Corp. (Department Store Division)

 

Copywriter

Sales Marketing, Inc., February 1993 – November 1995

• Concepted and wrote sales promotions and advertising for national clients in technology and consumer goods

• Clients: 3M Companies, Ecolab Inc., Intel

 

Publicity Coordinator/Promotional Writer

Marvin Windows & Doors, July 1987 – February 1993

• Coordinated all publicity efforts for large wood window and door company ($350 million; now approx. $600 million)

• Wrote catalogs, press releases, promotions, print and radio advertising and newsletters, attended trade shows and managed national scale press conferences