This is what it looks like when a company called Quality Business Forms, Inc. becomes the somewhat more hip QBF.

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It reads pretty well, too.

 

That's not to say that rational, professional people would necessarily fall for all the mouse references in here.

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But the concept is so perfect I don't even need to apologize. For a company transitioning in the face of some steep business challenges, this was just a really fun and eye-catching solution. EEEK!