As part of its internal program to help its team members sell Department Store Division credit cards and services, Target Corporation asked if we could do some training videos.

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We said: oh, yeah. We'll give you some 'training videos.'

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I wrote the scripts for these, which was nice - I could just tell everybody what I saw in my head as we went along. It was fun! It was invigorating! You almost forgot we were all working at a closed retail store at like three in the morning!

 

In the end, though, it turned out to be an enlightening (and, wink-wink, realistic) journey through the typical day of a Target Corp. team member. 

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The team told us so. They watched these, and immediately boosted credit sales by more than 15 percent.